Beef Bourguignon delivers rich flavour, deep comfort, and strong customer appeal. This recipe suits butchers who want to offer a premium, oven-ready dish that looks impressive in the counter. It uses beef shin for its hearty texture and bold taste. The large dice and whole muscle piece create a rustic look that customers immediately notice. They get the feel of a slow-cooked, restaurant-style meal, but with the convenience of buying it raw and ready to cook at home.

The flavour starts with Verstegen Beef Steak Spices. These spices coat the beef and boost its natural richness. Smoked streaky bacon adds gentle smoke and extra depth. Then the garlic, onion, bay leaf, and thyme build those classic Bourguignon aromas that customers love. Each element works together to create a familiar, warming profile that suits any season, but it shines especially well during autumn and winter.

After cooking, the reduced juices blend smoothly with Verstegen Burgundy Sauce. This combination creates a glossy finish with a full, rounded taste. It clings to the beef and mushrooms, giving the final mix a rich appearance and a satisfying mouthfeel. When you fold the chilled sauce back through the diced beef, it brings everything together. The whole mushrooms add a simple but striking contrast in both shape and texture.

You can present the finished mix in oven-ready trays, foil containers, or as part of a premium meal solution range. It offers strong value for families, food lovers, and anyone who wants a comforting meal without long preparation. With the help of key Verstegen products, you create a consistent, flavour-packed dish that lifts your counter and keeps customers returning for more.